RatedPeople the UK’s largest online trade recommendation service, has selected Diffusion as its retained consumer PR agency as part of an on-going strategy to build brand-awareness among its core homeowner audience.
The campaign will focus on introducing the RatedPeople.com platform as the place to find trusted, quality, local tradespeople for a range of home improvement jobs. The campaign will also highlight the importance of the site’s ratings system, which allows people to provide honest feedback on the tradesmen they hire, which is a key differentiator for RatedPeople.com, and has helped it grow to become the UK’s largest online trade recommendation service.
A key campaign objective will be elevating the RatedPeople.com brand, so that it becomes the first choice for homeowners searching for a local tradesman, but also the destination for quality tradesmen to find jobs instead of relying on directory services.
RatedPeople.com was founded in 2005. Homeowners who are in need of a tradesman can post jobs for free on RatedPeople.com and receive quotes from up to three interested tradesmen. This makes the site a two-way platform, connecting over a million homeowners with over 30,000 local tradesmen each month.
Tariq Dag Khan, CMO RatedPeople.com commented: “Online trade recommendation is the future for homeowners looking to find quality tradesmen they can trust. The industry is still in its nascent phase and there is a level of education needed to make homeowners aware of the ease and benefits of using the service. We want to raise awareness of our company, and the advantages for tradesmen and homeowners of using us, so Diffusion’s creative ideas and payment by results model meant the decision to work with them was an easy one to make.”
Tom Malcolm, Diffusion’s Head of Consumer said: “RatedPeople.com is perfectly placed to fill the increasing demand from consumers to get online recommendations when making decisions about their home. Diffusion’s expertise in harnessing the power of word of mouth recommendation, gained from our work on our other home-based consumer clients such as Dunelm Mill, will help to shape the campaign. Though a series of integrated creative campaigns we’re confident that we can continue to strengthen RatedPeople.com’s number one position in the home improvement market.”
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