Our research indicated the growing popularity of European music festivals in the UK among the under 30s, with London Stansted flying to many of the most popular destinations from Iceland to Croatia. To position the airport as the gateway to the 2019 international festival season, we developed a showcase event featuring up and coming artists who would be performing across the continent in the coming Summer.
Diffusion worked closely with festival organisers and agents to bring on board a diverse mix talent with broad appeal to the target Gen Z and millennials audience. Our acts included leading grime artist Jammer, DJ Jack Maynard and indie rock bands Eliza and The Bear and The Magic Gang. Departures Live was promoted to music and lifestyle media, generating coverage for the airport beyond the usual travel pages.