As a key pillar of the Levy UK+I business, sustainability has played an integral role in Diffusion’s campaign from day one, so COP26 represented an ideal opportunity to shed more light on the initiatives that Levy UK+I is implementing to safeguard the planet. In order to make offerings as eco-friendly as possible, Levy developed menus focused on plant-forward dishes, which accounted for around 60% of retail sales throughout the conference. The creation of carbon-labelled menus provided diners with insight into the environmental impact of all food offerings, which were comprised of local and seasonal produce to reduce the milage, in line with Levy’s air freight ban policy.
Diffusion worked with Levy to strategically promote its work at COP26 and raise awareness of the need for more informed decision making around the food being consumed at large scale events. Diffusion’s media strategy included media outreach at COP26 as well as thought leadership opportunities for key Levy spokespeople including newly-appointed Net Zero Lead, Kevin Watson, who provided key hospitality and sustainability media with insight into Levy’s industry-leading environmental targets.