Giles is an industry leader in building and delivering high impact B2B PR. A director at Diffusion, who joined the company in 2011, he has received industry recognition for scaling B2B brands with campaigns that excite professional services industries and engage target audiences across owned, earned and social media. He leads Diffusion’s Business Services division – a role which incorporates oversight of client excellence and growth of the agency’s B2B portfolio.
Experienced in supporting both scale ups and enterprise, Giles has worked across a range of professional services sectors. This includes leading PR programmes for a number of high-profile B2B brands including Deloitte, CNBC, AON, Experian, Entrepreneur First, Pitney Bowes, The Compass Group, IHS Markit and Informa – charting extensive recognition at PR industry awards during his career.
His expertise lies in combining thought-provoking positioning with a newsworthy narrative to set his clients apart from industry humdrum. He also cares deeply about mentoring career development within the PR industry and has nurtured the careers of many of UK PR’s rising young stars via the Diffusion Graduate PR programme.