In her role as Vice President, Tory is responsible for executing PR and media strategy for B2B and B2C companies of various sizes, from scale-ups to established brands. She has led clients through high profile product launches, funding announcements, as well as several notable acquisitions, including Acquity Group (acquired by Accenture), hybris (acquired by SAP) and LastPass (acquired by LogMeIn). More recently, Tory has worked with companies across the retail landscape, from DTC fashion brands to last mile delivery.

Tory has a passion for telling stories through data and for elevating brands through thoughtful and impactful campaigns that drive results and business leads, securing features in top-tier national media including Business Insider, Fortune, Digital Trends, The New York Times, The Verge and many more.

In nearly two decades in the PR industry, Tory has executed traditional media campaigns, managed successful, high profile CES campaigns for her clients and helped Ziggy the robot take on San Francisco 49ers' kicker Joe Nedney in the ultimate man vs. machine competition.