Our Sectors

Direct-to-Consumer

For digitally native brands, our deep understanding of the direct-to-consumer landscape and proven approach catapults brands to ‘internet’s favorite’ status. Having worked with a wide variety of companies from the DTC boom to now, we’re well versed in the tactics that make a direct-to-consumer brand stand out, and our thought leadership and passion for the industry continue to lead brands into their next generation of growth.

Consumer Technology

Our consumer tech expertise covers everything from gadgets and gizmos to toys, drones and other personal electronics. As early adopters that have a deep understanding of both technology and how it applies to everyday life, our expertise lies in making sure our consumer tech clients resonate with a wide variety of audiences, regardless of if they’re doing a deep, technical dive into a 3D printer or simply protecting their homes and loved ones with a home security camera.

Enterprise Technology

The relentless battle for market and mindshare in the crowded enterprise tech and security space demands a smarter, more agile PR team that can not only get under the hood but also connect the dots to the issues keeping today’s CIO, CMO and CEOs up at night. Our passion and expertise spans software & services, cloud computing, cybersecurity, martech, artificial intelligence, IT consulting and beyond.

B2B & Corporate

From managing brand reputation to increasing overall share of voice, our B2B and corporate PR programs position clients for continued growth and focus on the metrics that matter. Whether it be managing executive thought leadership, elevating and profile building for key stakeholders, coordinating partnerships and awards or ongoing corporate communications across paid, owned and earned media, our team has worked with national and international companies to brand build.

Consumer Lifestyle

Our PR campaigns for innovative and ambitious consumer products and brands put creativity at the forefront, working with you to define success and then designing the approach that makes sense (not the other way around). Our consumer PR campaigns target the top media in the world with storytelling that resonates, making – or keeping – a consumer brand on top of its industry competition.

Travel & Leisure

Though the world of travel and leisure has been forever changed, a pent-up demand to see and experience new cultures and destinations remains. Our approach to driving excitement and interest for Travel 2.0 is deeply rooted in our years of experience crafting PR programs for everything from online bookings platforms, hotels, airports, airlines, tour operators and beyond.

“Zeelo is an ambitious, fast-growing transport technology business. Diffusion impressed us with its combination of creative consumer PR thinking and in-depth experience in building the profiles of ambitious, fast growing businesses, successfully guiding them through multiple funding rounds and international expansion.”

 

Co-Founder, Zeelo