Diffusion opened its first international office in New York in 2012, driven by client demand, with three US-based clients we had been working with in London, appointing us without a pitch. That faith in us was driven by a track-record in delivering strategy that was aligned to business objectives, a fresh creative approach and faultless tactical-delivery, where we push for the highest quality, highest-tier media results possible. Through our US expansion, we believed we could offer something genuinely different. Our aim was to be a real alternative to large high-cost/low-value Holding Co. agencies, moribund firms too reliant on news wire “coverage”, and those lacking the scale and reach to operate internationally.
Diffusion was at the vanguard of the so called ‘British Wave’ of UK agencies launching in New York at the time. The reason we survived and thrived (opening our LA office in 2018) while most of our compatriots sadly did not, was our model and our commitment to attracting and growing the best home-grown US talent at every level. The values that drive us across all our offices are universal, but it’s our determination to innovate alongside exceptional local industry knowledge, that together continue to deliver such powerful campaigns for our clients in the US.