How we do it.

Building on industry standards from AMEC and partnering with analytics specialists, Diffusion has developed its own Strategic Measurement Framework. PR.IME is a PR impact, measurement, and evaluation methodology that provides clients with an industry leading approach to assessing the value of their communications. From the planning stages though to evaluating impact, we ensure that measurement is included from the very beginning of a project, with a continuous feedback loop until the end. We measure results in terms of what was delivered, the quality of engagement, and the impact on the business.