Measurement & Evaluation
Demonstrating the value of PR beyond outputs to business outcomes, is hard-wired into our whole approach. Following Franky Seagerman, the head of digital insights at NATO, we believe agencies must, “Measure what matters, not what flatters.”
Diffusion’s deliverables-driven model is built on accountability, so we have invested in technology to put in place for all our clients one of the most robust base-levels for measurement and evaluation in the industry. Every client and campaign is different, so we invest time in developing frameworks that can flex to the most complex buyer journeys or strategic business challenges.