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Phenix: Winning the Streaming Game

Phenix’s patented software has made it the global leader in scalable real-time streaming, enabling high-quality video distribution to millions of concurrent viewers on any device. With livestream content hitting its peak in the last several years, this distinct value proposition is a gamechanger when it comes to the streaming landscape, setting the stage for Phenix to emerge as a thought leader during key live content moments, including the Super Bowl. Leading up to Super Bowl LVIII, Phenix tapped Diffusion for the sixth year in a row to assess the streaming landscape on Super Bowl gameday, an original idea the Diffusion team first proposed years earlier.

Insight & Idea

Diffusion developed a targeted media relations campaign around the release of Phenix’s annual Super Bowl latency charts, where the company compares several popular streaming providers with the game on-the-field and measures the latency and drift from each, a perfect example of how Phenix’s technology can change the game for live events.

The data, which measured the delays of each streaming source in number of seconds behind the field of play reveals the inconsistencies among platforms and providers each year.

To capture media share of voice while the data was most relevant – immediately following the game – Diffusion pre-emptively developed an extensive media list, key storylines and approved commentary from Phenix’s CEO and CMO to allow for immediate outreach in the hours following the game. This preparation, combined with diligent media monitoring beforehand, is the key to successfully providing media with everything they need to include the results in their articles.

Impact & Action

For Super Bowl LIX, Diffusion secured immediate coverage following the game, including backlinks to the data as well as commentary from Phenix’s experts on the issues plaguing streaming services – highlighting the potential impact on the overall viewing experience for fans. Coverage appeared in top-tier publications including Bloomberg, Marketwatch and Ad Age, as well as key trade publications like Awful Announcing and Cord Cutter News.

The variety of coverage each year across national business, sports, TV trades and technology publications established critical credibility for the brand’s experts and platform, while amplifying its reach and visibility among key audience targets. In 2025, Phenix’s website traffic increased immediately for the week following the Super Bowl, up 289%. Organic search sessions also rose 173% YoY as a direct result to Super Bowl earned media coverage.