Our work
Dreo: Smart and Sleek
In a category saturated with innovative luxury brands or basic budget brands, Dreo saw an opportunity to provide a better option for small home appliances. Following a heavy investment in R&D, Dreo introduced a series of air care and kitchen appliances that pushed the boundaries of smart home tech at an affordable price point with sleek designs to boot. To scale brand awareness in a market dominated by legacy giants, Dreo looked to Diffusion to help break through the clutter and win market share.
Insight & Idea
In order to showcase the Dreo difference, media needed to see the products and smart features in action themselves. To invite media to engage with an emerging brand, Diffusion knew we needed to invest in unique in-person experiences that put our products in the hands of experts to create captivating interactive demos and pique attention with media who are often jaded and not easy to please.
Impact & Action
Diffusion worked to bring the products to life through a series of media activations including creative mailers and in-person press events. To highlight the aircare assortment, Diffusion developed ‘Gift of Fresh Air’ kits that invited recipients to test their own at-home air quality, while also treating them to an outdoor excursion. For media in NYC, Diffusion hosted a series of media events to spotlight Dreo’s BaristaMaker and ChefMaker products by engaging with professional baristas and Michelin-grade chefs to prepare food & beverage for media guests in an upscale dining experience.
The Metrics
Diffusion’s campaigns put the Dreo brand and its products on the map, generating major award wins including CES Most Innovative, House Beautiful’s Live Better Awards and coverage in top-tier outlets including Reader’s Digest, Rolling Stone, PopSugar, CBS News, Gear Patrol, Wirecutter, Good Housekeeping, Forbes, Entertainment Tonight, Apartment Therapy and many more.