Our work
Dreo: Smart and Sleek
Until the pandemic, at-home air care was reserved for individuals with sensitivities. In an arena dominated by legacy giants, DTC companies like Dreo faced an uphill battle to grow brand awareness and affinity in the air care appliance category. As Dreo stretched the boundaries of air care innovation and design, the brand tapped Diffusion to help them break through the clutter and win market share.
Insight & Idea
Leaning into the learnings of the pandemic, Diffusion crafted a debut campaign that positioned Dreo’s air care appliances as a crucial line of defense from viruses and other harmful contaminants. Once the country re-opened, the cultural conversation dwelled on the debate of mask wearing, but Diffusion worked to shift the spotlight to how clean air could make a difference in well-being at home, in the office and other shared spaces.
Impact & Action
Diffusion activated an omnichannel strategy complete with creative mailers, an aggressive news engine and product seeding schedule, plus an affiliate and awards program to pique media interest and maximize visibility in the US. The strategy helped Dreo gain traction and build sustainable continued momentum to keep the brand top of mind with media and influencers alike.
The Metrics
In just five months, Diffusion’s campaigns put Dreo’s air care products in the hands of key media and generated major award wins including House Beautiful’s Live Better Awards and coverage in top-tier outlets including Reader’s Digest, Rolling Stone, PopSugar, CBS News, Gear Patrol, Wirecutter, Good Housekeeping, Forbes, Entertainment Tonight, Apartment Therapy and many more.