GPShopper is a mobile app development platform designed to let brands create apps that fit within the customers experience and mobile-first lifestyles, instead of the cookie cutter solutions offered by most companies. Diffusion was appointed by GPShopper to dramatically grow its share of voice and raise its profile in a sea of competitors, none of which were truly dominating the space, by highlighting its tech-first and innovative approach to mobile app development.
Insight & Idea
Diffusion executed a comprehensive PR program that included ongoing thought leadership and expert commentary (WWD, Digiday, Business Insider, TechCrunch, etc.), as well as bylined articles (Quartz, PSFK, Internet Retailer, etc.) designed to position GPShopper as a leader in not only the mobile app development space, but the wider retail and technology industries.
To further raise GPShopper’s profile with the media, we developed custom research campaigns, including a widely cited “Reality of Retail tech” report. Proprietary research allowed us to define the company as the authority on all things tech and retail, while providing a robust library of user generated content. GPShopper incorporated that content in its marketing, blog and lead-gen initiatives. Research coverage appeared in Bloomberg, CNBC, Fast Company, WWD, Business Insider, Internet Retailer, and more.
Impact & Action
Over 12 months the campaign doubled GPShopper’s share of voice helping its acquisition by Synchrony Financial in March 2017. Diffusion remains GPShopper’s retained agency post-acquisition.