Diffusion executed a comprehensive PR program that included ongoing thought leadership and expert commentary (WWD, Digiday, Business Insider, TechCrunch, etc.), as well as bylined articles (Quartz, PSFK, Internet Retailer, etc.) designed to position GPShopper as a leader in not only the mobile app development space, but the wider retail and technology industries.
To further raise GPShopper’s profile with the media, we developed custom research campaigns, including a widely cited “Reality of Retail tech” report. Proprietary research allowed us to define the company as the authority on all things tech and retail, while providing a robust library of user generated content. GPShopper incorporated that content in its marketing, blog and lead-gen initiatives. Research coverage appeared in Bloomberg, CNBC, Fast Company, WWD, Business Insider, Internet Retailer, and more.