Our work
Meridian Grooming: The Body Hair Positivity Movement
Meridian grooming underwent a complete transformation in 2023 when it pivoted from being a men’s ‘down there’ grooming product, to a radically inclusive gender-neutral personal care brand. Since Meridian’s audience was predominantly male, the brand looked to Diffusion PR to execute activations to garner attention from a broader audience leading into its peak season – summer.
Insight & Idea
To ladder up to the brand’s new inclusivity positioning, Diffusion activated an integrated marketing campaign called Bare, Buzz, Bush, to drive awareness and affinity with new target audiences. The campaign included multiple events in LA and NYC and engaged influencers from both an earned and paid capacity to empower individuals to rock their body hair freely.
Impact & Action
Through participation in key events like the Swim + Resort fashion show (NYC) and Glossy BeautyPop (LA), Meridian attracted new brand fans including top-tier influencers like Chriselle Lim, Whitney Port, Vanessa Hudgens, Michelle Phan, Ashley Tisdale and more. The campaign also fostered affinity with fashion and lifestyle media like InStyle, Cosmopolitan, Refinery 29, TODAY, Allure, Forbes, Women’s Health, and many more.