Phaidon International: Amplifying Business-Critical Talent

Insight & Idea

To develop a PR campaign focused on a robust earned media engine, Diffusion needed to leverage Phaidon’s deep bench of executive spokespeople to position both Phaidon and its six sub-brands as the leading voice in recruitment and workplace trends. Through a series of point-of-view development sessions, Diffusion extracted insights across all six of Phaidon’s specialist industries, as well as HR and recruiting specifically, and shaped compelling storylines around trending topics like employee retention and specific hiring trends. With unique perspectives across the many areas Phaidon serves, from financial services to life sciences to legal to supply chain, Diffusion developed a robust media program to demonstrate thought leadership, positioning Phaidon as HR and recruiting experts, story hijacking key media moments both nationally as well as surrounding industry-specific issues. Diffusion consistently leverages Phaidon’s perspective for both national conversations and industry-specific topics, elevating the brand’s visibility as an HR and recruiting expert.

Each quarter, Diffusion revisits these perspectives, identifying emerging topics to uncover new POVs to keep the media engine fresh and perspectives timely for ongoing media opportunities, from top-tier interviews to contributed articles to podcasts.

Impact & Action

To date, Diffusion’s campaign has generated more than 1.7 billion unique impressions. Coverage includes a mix of feature stories, contributed articles and expert commentary in top-tier outlets such as Fast Company, The Wall Street Journal, Business Insider and The Financial Times, along with coverage in key verticals such as CFO Dive, Law360, Inbound Logistics and eFinancialCareers to further cement Phaidon’s hiring expertise in those specific markets.