As Vice President at Diffusion, Allie leads a portfolio of consumer technology, enterprise and client services companies ranging from ambitious scaleups to established market leaders. During her over 10 years in the industry, she has helped to spearhead campaigns for innovators including Mobileye, USA TODAY NETWORK, Oracle, NetSuite, Red Hat, LegalZoom, Synchrony Financial, Informa/Ovum, Newsy, Loupedeck, Skylum and more.
Allie has led her clients through multiple key campaigns, including funding/mergers & acquisitions, building data and research content programs, product launches and media events – including a press conference in Germany at BMW HQ with 48 hours’ notice ahead of a holiday weekend!
With a passion for media relations, Allie is instrumental in helping clients achieve the results that matter to them. Whether it’s showing sales for a launch were generated through key reviews, boosting brand awareness to competitively gain share of voice in the market or sparking enough controversial coverage to get an investor’s attention. She is there each step of the way to deliver counsel and help demonstrate measurable success through PR.
Allie continues to keep up a steady stream of media contacts, while leading her team to secure coverage across media titles; recent achievements include everything from the Wall Street Journal to the New York Times to Real Simple to Wired to Engadget and more. She has had multiple clients named to Fast Company’s Most Innovative Companies List, as well as several campaigns that were winners or finalists at PRSA-NY Big Apple Awards.