Diffusion PR Named AOR for Nilight

Nilight, an automotive LED lighting and accessories brand providing affordable, quality products functioned with a long lifespan, has named Diffusion PR as its agency of record. Diffusion’s PR campaign for Nilight will elevate the brand as the leader in aftermarket car lighting and accessories, crafting a new narrative for the company that’s redefining trends and innovation in aftermarket lighting solutions.

Diffusion’s strategy will combine earned media relations support with smart influencer partnerships to boast Nilight’s quality and innovation messaging to position the brand as the clear choice for consumers. Diffusion’s campaign will drive inclusion of Nilight in ‘best of’ lists and standalone feature coverage across mainstream business, lifestyle, technology and automotive trade verticals, playing up the forward-thinking design and cost-effective accessories, while also increasing brand awareness through events and tradeshows.

Nilight is an innovative brand that manufactures affordable aftermarket LED lighting solutions and accessories for all types of vehicles, from trucks to ATVs and UTVs, as well as motorcycles, boats and golf carts. For over a decade, Nilight has specialized in automotive LED lighting technology, offering quality automotive lighting and accessories at a fraction of the cost of competitors. Nilight is a one-stop shop for LED lighting solutions at an affordable price.

Fang (Bob) Shusheng, Owner and CEO of Nilight, commented: “The automotive lighting industry is rapidly shifting towards energy-efficient and environmentally friendly solutions driven by consumer demand. With specific demand rising in the US market, we needed an agency partner nimble enough to keep up with evolving trends to successfully bring our offerings to the media who get it. Diffusion has an impressive history working with brands challenging the status quo and we’re eager to partner closely on impactful media storytelling that boasts our value proposition.”

Kate Ryan, Managing Director of Diffusion, commented: “The market for aftermarket car accessories is extremely competitive with brands like Nilight forging innovation that keeps up with rising demand. Through a strategic earned media approach leveraging Nilight’s impressive product lineup and thought leaders, our campaign will carve out a space for the company as the most trusted, high-quality lighting accessories brand, making it the clear choice for customers.”

PRovoke Media: Diffusion PR named AOR for Nilight