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APN: Disrupting Mental Health

APN, a whole person health company offering innovative treatment for the mind, body and soul was a newcomer in the mental health and addiction treatment space with a disruptive approach. To establish the brand as a thought leader despite being relatively unknown, APN appointed Diffusion to execute consumer issues jumping and thought leadership placements across key media verticals including business, healthcare, and mainstream consumer.

Insight & Idea

Diffusion recognized a need for fresh insights in the mental health space as it was becoming a larger part of the conversation. Reporters were looking for data to back anecdotal trends and as such Diffusion executed a quarterly research report to garner key statistics around APN’s right-to-own topics. This proprietary research combined with an always-on media engine involving constant media scanning allowed the team to jump into relevant conversations in pop culture and grow the executive platforms of key spokespeople.

Impact & Action

Annually, the team secured more than 85 pieces of unique, earned coverage totalling more than 1B impressions. Custom research campaigns Diffusion executed for APN were included more than 47 times in national news outlets like Fast Company, Fortune, Forbes, Insider, Axios, and Yahoo News, as well as healthcare trades and broadcast media. In addition, Diffusion secured placements in publications like Cosmo, Goop and Marie Claire as well as thought leadership articles in The Washington Post, Forbes, Medscape and more.