Our work

Boll & Branch: Going for Gold

Boll & Branch, the leading toxin-free organic bedding brand on the market, beloved by presidents and celebrities, is known for using the world’s best cotton for its premium products. To drive awareness and stake claim in being the only fully traceable brand that’s managed from the source, the brand looked to Diffusion to activate a campaign that shines the spotlight on these achievements specifically.

Insight & Idea

In addition to its ongoing earned media PR campaign, Diffusion activated an aggressive award and thought leadership campaign for the brand, submitting the products and brand to nearly 15 awards in a short span of 6 months.

Impact & Action

Diffusion helped Boll & Branch score wins in Good Housekeeping Sustainability Awards, Esquire Best of Home, NBC Best of Sleep, GQ Home Award, House Beautiful Live Better, Men’s Health Best of Sleep, Women’s Health Best of Sleep to name a few.

The Metrics

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Award Wins in 6 months
+%
Increase in YOY impressions and coverage
%
Positive sentiment

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