We focus on the numbers to make affiliate part of a holistic PR strategy. We analyze affiliate performance to maximize revenue and identify new growth opportunities. We work to recruit new high-value partners that are authentic to the brand, focusing on publishers and creators that drive the most value, and develop new, creative ways to maximize our partnerships.
We don’t just set it and forget it – we are actively monitoring partner performance to make adjustments that optimize our program, as well as regularly issuing a steady stream of content newsletters to ensure we are kept top of mind with commerce editors, affiliate managers and other key partners.
Data is leveraged day in and day out to inform a broader communications strategy for launches and beyond. From years of managing client’s affiliate programs across a wide variety of platforms including Impact Radius, Commission Junction and Awin, we know which media converts and which do not. Having generated well over $12M in affiliate revenue in just one year for our clients, we are acutely aware of how earned media, affiliate and influencer channels can work together holistically to drive measurable revenue – making us the perfect partner to help any brand scale and sustain real growth.
