Our work
World of Bespoke Post
As a leading men’s brand best known for its highly curated subscription boxes, Bespoke Post was growing rapidly and evolved its business to focus on its e-commerce shop. To help shift the brand from a subscription box-only company to a robust men’s e-tailer, Bespoke Post looked to Diffusion to reinvent the company’s messaging and build awareness around its private label brands.
Insight & Idea
As a DTC brand with only an online presence for over a decade, Diffusion knew it needed to bring the e-comm shop and its key brands to life via a series of interactive physical experiences. Diffusion developed a strategic PR plan that helped position Bespoke Post as a premier e-tailer by creating a series of VIP media and influencer events that championed its private label, exclusive designer capsule collections, and national brands in interactive environments, allowing editors and influencers to see, feel and even smell the quality of new introductions regularly.
Diffusion’s brief also includes B2B and corporate PR support for the brand, with Diffusion using its extensive relationships with retail and business media to tell Bespoke Post’s impressive story of building premium brands from the ground up, using data from their long-standing subscription-based business model.
Impact & Action
Diffusion’s campaign for Bespoke Post has generated considerable targeted reach, with impressions reaching over 100 billion and an impressive 100% positive sentiment score over the campaign. Bespoke Post continues to be included in key lifestyle, fashion, and e-commerce round-ups.
The Metrics
