Dreo Appoints Diffusion as PR Agency of Record

Dreo, the leading innovator in stylish, smart home appliances specializing in intuitive, efficient and advanced air care products, has named Diffusion as its public relations agency of record. Diffusion’s campaign for Dreo will focus on targeted media efforts to secure earned review features for Dreo’s novel lineups of air purifiers, tower fans and space heaters.

Leaning heavily on media relations through continued outreach and product seeding, Diffusion’s PR campaign will tap into creative and seasonal angles through an ongoing, highly targeted news engine to bolster reporter relationships on behalf of the brand. On top of supporting Dreo through a robust earned media strategy, Diffusion will also launch a series of creative PR campaigns – including seasonal mailers to top-tier mainstream consumer, home, and lifestyle media – as well as a dedicated editorial awards program to recognize Dreo’s newest innovations in the home appliance space.

Founded in 2020, Dreo’s products provide peak performance and highly intuitive user experiences in beautifully designed devices. The appliances, which deliver optimized energy-efficiency with minimal sound, are easy to use and can be synced with a mobile device within seconds for voice-activated or remote-control use. With nearly 70% of its staff dedicated to research and development, Dreo is an expert in continued innovation for at-home air care appliances with first-to-market features.

Norlan Cai, Brand Director at Dreo, commented: “Dreo products were created for those seeking the ultimate performance for real-world situations. Our engineers and designers spent years making our first collection of exquisitely crafted air care solutions. After a competitive RFP process, it was Diffusion’s enthusiasm and creativity, coupled with their strong relationships with top-tier home and lifestyle media that made their team feel like a natural extension of ours. We understand and deeply believe in the power of PR and are working with Diffusion to build brand awareness to ultimately make Dreo a household name.”

Kate Ryan, Managing Director of Diffusion, commented: “The home and design space is extremely crowded, so innovation is crucial, particularly when it comes to small home appliances like fans and air purifiers, where the nuances of the machines and their capabilities aren’t as well-known by the average consumer. Dreo is committed to transforming the future faster and creating products that outperform what their customers may have previously had in their home. This purpose alone makes Dreo the exact type of brand we dream to support through PR, and our campaign will strive to bring their mission of evolution forward, while highlighting the many standout features that set Dreo products apart from its fierce competitors.”

PRovoke Media: Dreo appoints Diffusion PR