Diffusion PR appointed PR AOR for Kandao

Kandao, a virtual reality research and technology manufacturer focused on creating innovative imaging solutions for enterprise businesses has selected Diffusion as its PR agency of record. Diffusion’s campaign for Kandao will focus on building awareness of the brand’s Meeting Pro and Meeting S, as well as its vision for a workplace where people move seamlessly from the physical world to the digital one.

Kandao is a pioneer in the field of VR technology, Ultra-HD video cameras and video conferencing cameras. Diffusion has been tasked with educating the market on the importance of innovative video conferencing solutions for daily office use in hybrid work environments, work travel and beyond. Through targeted media relations and product seeding, Diffusion will position Kandao as the foremost camera engineering company to help drive sales of visionary virtual conferencing solutions. A focus on contributed content opportunities will elevate executive thought leadership on the future of work, AR/VR and the metaverse.

With technology and design at the forefront, Kandao engineers its cameras for meeting spaces with 10-20 participants in a room. With built-in Android software and an AI tracking system, the lightweight and easy to set up Meeting Pro and Meeting S cameras make it easy to see and hear the discussion. Kandao tackles video conferencing pain points with up to 360-degree lens views, hi-fi speakers embedded within the camera, 8 omnidirectional microphones with a wide radius of sound recognition and best-in-class videoconferencing security. Originally focused on consumer products, Kandao has evolved to creating hardware that meets the needs of companies of all sizes, regardless of their work environment.

Dan Chen, CEO, Kandao, commented: “The pandemic highlighted the power of virtual work, but it also brought to light the many limitations of traditional video conferencing tools. At Kandao, we’re committed to the idea that the right technology allows teams to be more productive, collaborative, and ultimately, successful. As we turn our attention to the many use cases for Kandao in the workplace, Diffusion is helping us reach business leaders and technology enthusiasts who understand the need for more advanced video conferencing tools. We’re confident in Diffusion’s proven track record for successful product-seeding and its extensive background in technology public relations to help us drive our mission forward.”

Ivan Ristic, President, Diffusion, commented: “Three years after the start of pandemic-induced remote work, businesses can no longer use ‘technical difficulties’ as an excuse for failing to lead successful meetings. Kandao understands workplace collaboration at a level that we can’t help but respect and our campaign will lean into the potential implications and use cases of its technology when in business, academic, health and financial settings. Our history of success working with prosumer and B2B electronics has prepared us well to position Kandao as the go-to resource for high quality conference cameras.”

PRovoke Media: Kandao appoints Diffusion PR