Ivana is Diffusion’s UK managing director, where she provides strategic client counsel across the agency with responsibility for managing agency operations. She has almost 15 years of communications experience, with a proven track record of delivering outstanding results for global businesses as well as high growth challenger brands in the B2C and B2B sector's.

During her career Ivana has supported clients including EE, Currys PC World, Nokia, Hotels.com and Talk Talk. Her passion lies in the helping brands to position and differentiate themselves in crowded markets and effectively tell their stories through creative content-driven campaigns that deliver tangible and measurable bottom-line business results.

Her work has been recognised by every major industry award body including the PR Week Awards, PRCA Awards, PRMoment Awards and the SABRE Awards, for creativity and business impact.