Diffusion is as an extension of your business development function, working in tandem with your sales team to use powerful content as a springboard for lead generation across editorial, events, social and outbound marketing.
We help you to define and segment your prospects and identify specific target audience groups and the messages that will appeal to each. This goes beyond just sector and size of organisation, but mapping the key job roles that will drive the purchase decision.
In addition to the credibility and trust we generate through earned editorial, we approach content marketing in the round. Whether it’s developing thought-leadership articles to add value to your LinkedIn company page, creating compelling reports that prospects will willingly share their contact details for, to creating broader sales platforms taking in events, conferences and paid amplification.
At each stage, we use data and analytics tools to inform our thinking, measure our impact and continually improve our performance.