While storms of change rage, smart business leaders can make the weather. They use times of uncertainty to shake-up the status quo and land ahead of the laggards in the race to market success. Diffusion is an international PR agency, enabling innovators to transform the future faster, with communication that confers commercial advantage.
When it comes to effective B2B PR, the same-old tactics simply don’t cut it anymore, creativity is key. With strategy shaped by hard insights, we supportively challenge our clients to make that move from zones of comfort, to zones of influence. Our expertise spans professional services, VCs and investors, media & publishing, retail & logistics, hospitality and beyond. From increasing market share, attracting the best talent, expanding into new markets or creating an entirely new one, we make your growth our priority.
Through B2B PR services we craft stories that communicate your mission to transform the future of business, built on insights, creativity and the strength of our relationships with national and trade business media, analysts and influencers. We always act as an extension of your business development function, working in tandem with your sales team to use powerful content as a springboard for lead generation across editorial, events, social and outbound marketing.
Diffusion enables scaleups to master the new mainstream, challenger brands to grasp the mantle of leadership, and energetic incumbents to reinvent their legacy. Our clients are enlightened, understanding that effective communication is the indispensable sword and impregnable shield of business success.