It’s impossible for one agency to be the right fit for everyone and we never pretend to be something that we are not. Experience has taught us that our most enduring, deep and successful partnerships with clients have a common thread. Firstly, our clients are firm believers in the power of PR, they “get it”, all the way to the very top of the organisation. They understand that PR is something which requires sustained budget and they don’t suffer from commitment issues. They are clear and open at the outset on objectives and expectations and the first to let us know as these evolve internally.
Every relationship is a two-way street, we are never needy and pride ourselves on our proactivity, but there does need to be a commitment from the brand to invest time in PR, not just in the exciting early-days but through-out. Knowledge is power, and while we are your external eyes and ears, we need to be embedded deep in your organisation to advise you creatively, and be trusted to be among the first to know. The counsel we provide will always be honest, sometimes it will be difficult to hear, but we add the most value where clients take the advice from the experts they are paying for.