Ivana Farthing

Head of Science & Innovation Practice

With a passion for science that was ignited by studying biochemistry at Imperial College, and almost 20 years of communication experience spanning science, health and technology sectors, I use story-driven communications to bridge the gap between the lab and the real world. My experience covers companies reshaping the future of drug discovery, advancing precision medicine, scaling digital health platforms, applying synthetic biology to tackle climate and food challenges, and unlocking the potential of agritech to feed a growing world more sustainably.

I advise founders, CMOs and communications directors on how to harness strategic comms to shift perceptions, raise visibility, and attract the investors, donors, talent and partnerships they need to realise their ambitions. Clients come to me for my ability to distil scientific complexity accurately, create compelling narratives that make an emotional connection and a commercial acumen that understands how scientific purpose meets commercial relevance.

In an era of information overload, media fragmentation and growing public scepticism, the way we tell science stories matters more than ever. If you're developing a breakthrough that could shape the future, I'd love to hear about it. And if you're wondering how communications can help you gain traction, build trust, and make measurable business impact, let’s connect!

My work has been recognised by every major industry award body including the PR Week Awards, PRCA Awards, PR Moment Awards and the SABRE Awards for creativity and business impact. I also serve as UK Managing Director, where I help shape Diffusion’s operations and provide strategic counsel across our entire client portfolio.

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