Brand Strategy & Storyline Development
Even when brands claim to be ‘the first’, ‘the best’, or even to be ‘the category’, external perception is rarely that clear, or so static. The greatest problem our clients face is real differentiation, and it’s the issue we relish solving the most. Campaigns don’t work without context, and stories don’t sing without strategy. When it comes to brand strategy, it’s essential to first define what you stand for, what you think, and capture the change you want to make as an innovator.