Ivan is President and co-founder of Diffusion with 20 years of public relations and media experience advising both global leader and innovative challenger brands.
Ivan cut his teeth as a journalist for several years before being excited by the first dot-com boom in the early 2000s, finding a passion for how PR could transform and deliver more profound business impact for brands at a time when online marketing was in its infancy and the social media world was but a brilliant idea germinating in the minds of today’s technology industry leaders.
A senior PR specialist for the consumer, media and technology industry, Ivan has worked with some of the leading players in the field helping them understand how to transform their communications platforms in rapidly changing times to connect with their target customers and audiences in new and more profound ways. These include helping to re-launch CNN.com, positioning the Financial Times and USA Today as serious digital players and driving social media and influencer engagement for CNBC and Metro. In the consumer, corporate and technology spheres, Ivan has led integrated communications campaigns for L’Oréal, Air New Zealand, Experian and Nokia
Named one of PR Week’s Top 50 Innovators in the PR industry in the U.S., Ivan’s teams, driven by his passion for out-of-the-box creativity and accountability, have achieved more than 20 wins or finalist rankings at major PR industry awards over the past year alone.