As a Vice President at Diffusion, Michelle is responsible for creating and driving impactful earned media campaigns across a broad range of consumer brands. With over 13 years of experience in PR and marketing, Michelle is a seasoned expert in developing dynamic award-winning experiential marketing campaigns for companies of all sizes across lifestyle, travel, beauty, wellness and retail sectors.

Her portfolio features work on brands including Bespoke Post, Thorne, easyplant, Manitoba Harvest, Lumin Skin, Meridian Grooming, Eyebuydirect, Grand Hotel Villa Serbelloni, JCPenney, Michaels, Party City, One Kings Lane, Benjamin Moore, Valspar Paint, kate spade new york (home), Farmacy Beauty, and Forever 21, to name a few.

From forging unique collaborations to executing smart talent strategies, Michelle has a deep understanding of what it takes to create winning campaigns that effectively serve a brand’s business objectives while moving the needle with media, influencers and consumers.