Diffusion has been appointed by the remote teaching platform, Teacherly, as its retained PR and communications agency, with a brief to position the brand as the leader in collaborative lesson planning in the UK. With the coronavirus pandemic reshaping traditional in-classroom models of education, Teacherly has brought in Diffusion to capture the debate on the future of teaching, through a hard-hitting integrated traditional and social media campaign.
Teacherly was founded and developed by teachers for teachers, and is used by over 2,000 schools and currently helps over 70,000 education professionals to deliver more personalised remote lessons quickly and easily. The platform enables teachers to connect with each other to collaborate on lesson planning, reducing silos and creating a community of teachers that allows them to effectively do their jobs from wherever they are.
The thought-leadership driven strategy will focus on the new set of challenges being faced by students, parents and teachers, both in response to the continued delayed re-opening of schools and a ‘new normal’ with home schooling set to permanently become more commonplace and online learning technology a greater consideration for schools.
The campaign strategy has been designed to reach Teacherly’s core audience of teachers, education professionals, parents and students so that all stakeholders understand how remote teaching can help enhance teacher and pupil productivity and wellbeing. As part of its brief, Diffusion will also be responsible for raising awareness of better ways for teachers to work as teams remotely and to help increase widespread confidence in distance learning.
Joanne White, Head of Global Marketing, Teacherly, commented: “We were keen to appoint a PR and communications partner that really understood the sector and landscape that we work in. We want to change mindsets and increase confidence in distance learning by offering tools that make collaboration and remote teaching easier.
Diffusion impressed us not only due to its experience in the sector, but also the team’s passion for education and a real understanding of the challenges and sector issues needed to inspire that change. We were also extremely impressed by the team’s ability to quickly respond to news stories and elevate clients into national media as expert commentators. This, alongside their strong relationships with key media and creative ideas, made them the best choice for our PR partnership.”
Ivana Farthing, UK Managing Director at Diffusion commented: “Teachers work extremely hard to deliver the best learning experience for their students, whether that’s in schools or at home. The pandemic has forced the industry to change rapidly to embrace remote learning, but many of the tools in place have just been adapted from the enterprise for education which means that they are not fit for purpose.
Teacherly has been designed by a team of teachers for teachers which is exciting as the platform offers real benefits to help educators deliver the best lessons online, with videos and more personalised learning at its core. Teacherly is the type of fast-growing brand solving real-world issues that we specialise in helping at Diffusion, and our campaign will cut-through the noise positioning Teacherly as a clear leader in the space both now and in the future.”