Diffusion’s idea was to map Britain’s “Not Spots” of poor and non-existent coverage in the most infuriating situations. The first part of the campaign focused on commuter trains, London pubs and inside people’s homes.
High profile and media worthy locations were identified with in-depth testing conducted by GWS testing engineers. Diffusion then creatively packaged the results through interactive content including maps, graphics, and data visualisations. The findings were used to secure media coverage in national media read by C-level executives working at the UK’s top mobile operators, as well as through telecoms and technology trade media.