New Report: Communicating Trust in Science in the Age of Conspiracy

Science is moving faster than ever. From Cultivated Meat and Precision Fermentation to next-generation Genetically Modified Crops and Geoengineering, innovation is accelerating at an extraordinary pace. Yet the rate at which these breakthroughs achieve mainstream adoption is failing to keep up.

Funding pressures and regulation play their part, but increasingly we see another barrier: communication that has not evolved quickly enough to match a fragmented, digital-first world. As a communications consultancy working daily with ambitious science innovators, we commissioned the Breakthroughs and Barriers Report: Communicating Trust in Science in the Age of Conspiracy to quantify the trends we are seeing and to shine a light on what is strengthening, and what is undermining, public trust in emerging science.

Our research report provides data-driven insight into:

• Who the UK public trusts to explain science

• How media consumption and content preferences differ sharply by age and gender

• Where UK support and resistance sit across Cultivated Meat, Precision Fermentation and Genetically Modified Crops

• Public openness to research into Geoengineering, carbon removal, and other climate interventions

• Diffusion’s Seven New Rules for Science Communication

If you are building, backing, or scaling science-led innovation, this report is a must read on how to shape a communication strategy that can deliver trust.