Diffusion’s campaign positions Levy as a game changer in the industry with thought leadership and announcements shared across owned, earned and social channels to raise awareness of its mantra.
With sustainability high on the media agenda as a result of Veganuary, in January 2020 Diffusion and Levy organised a media event at Stamford Bridge around the launch of the Premier League’s first ever vegan food kiosk. This offered journalists the opportunity to try the delicious plant-based food, speak to Levy’s managing director and enjoy the match. Diffusion also pitched the launch to national and catering trade media, offering briefings and photography.
Alongside such initiatives, Diffusion established Levy spokespeople as industry experts across a range of key topics including innovation and sustainability, as well as championing inclusivity and diversity within the hospitality sector via in-depth, high-quality thought-leadership articles.
When the pandemic hit and venues closed, Diffusion worked with Levy and its spokespeople to ensure the business was seen to support the hospitality community while reaffirming its plant-based commitments rather than compromising on them. As well as securing thought leadership articles, Diffusion also ensured that Levy’s voice was heard via a number of influential podcasts and virtual speaker slots.