services

Measurement & Evaluation

Demonstrating the value of PR beyond outputs to business outcomes, is hard-wired into our whole approach. Following Franky Seagerman, the head of digital insights at NATO, we believe agencies must, “Measure what matters, not what flatters.”

Diffusion’s deliverables-driven model is built on accountability, so we have invested in technology to put in place for all our clients one of the most robust base-levels for measurement and evaluation in the industry. Every client and campaign is different, so we invest time in developing frameworks that can flex to the most complex buyer journeys or strategic business challenges.

How we do it.

Building on industry standards from AMEC and partnering with analytics specialists, Diffusion has developed its own Strategic Measurement Framework. PR.IME is a PR impact, measurement, and evaluation methodology that provides clients with an industry leading approach to assessing the value of their communications. From the planning stages though to evaluating impact, we ensure that measurement is included from the very beginning of a project, with a continuous feedback loop until the end. We measure results in terms of what was delivered, the quality of engagement, and the impact on the business.

services

Measurement & Evaluation

How we do it.

Services

Research & Insights

We’d love to Talk!

Let’s bring
tomorrow closer.

services

Measurement & Evaluation

How we do it.

Services

Research & Insights

We’d love to Talk!

Let’s bring tomorrow closer.

Let’s bring
tomorrow closer.