Diffusion Dominates 2024 PR Awards Season

Diffusion’s dedication to impactful PR continues to garner widespread recognition across the industry, earning numerous awards and marking an exceptional year for the agency in 2024. Recognized for innovative strategies, compelling creative work and delivering top-tier results, Diffusion has most recently been recognized as a 2025 PRNEWS Agency Elite Top 100 winner. Diffusion has also been named a 3x PRSA-NY Big Apple Awards 2024 winner, 2x Hermes Awards 2024 winner, 2x Marcom Awards 2024 winner, 4x Ragan’s PR Daily Award Finalist and was awarded an honorable mention at the PR News Platinum Awards.

2025 PRNEWS Agency Elite Top 100

Diffusion was recognized as a part of the 2025 PRNEWS Agency Elite Top 100 list for the second year in a row, highlighting the agency’s exceptional contribution to the craft of PR, strong team culture and dedication to top quality work. This acknowledgment reflects Diffusion’s commitment to achieving excellence, showcasing creativity and seamless execution that consistently delivers outstanding media results.

PRSA-NY Big Apple Awards

Diffusion’s campaigns stood out, securing major wins for GoPro, Wysa and Phenix at the 2024 PRSA-NY Big Apple Awards in several categories across different industries.

For the launch of GoPro’s HERO12, Diffusion exceeded coverage goals by over 68% within the first month, driving product coverage in 50 pieces of stand-alone, top-tier earned media coverage. The agency’s campaign reached its goal to further establish GoPro as a leading, innovative consumer technology brand winning in the Marketing Consumer Products – Packaged Goods and Technology category.

Diffusion’s campaign for Wysa earned the B2B Marketing category award, as Diffusion’s approach effectively expanded Wysa’s brand presence and engagement in the B2B sector. The campaign drove significant brand awareness with target audiences with 3.9 billion impressions between earned and organic coverage and exceeded their original goal for earned placements by 48%.

Diffusion’s work with Phenix was recognized in the B2B Marketing – Professional Services category for positioning Phenix and the company’s leadership as the leading voice on latency within media. The goal was to establish Phenix as a trailblazer in streaming technology, securing 23 pieces of earned media coverage in top-tier publications for their Super Bowl latency report. Of this total coverage, 75% included commentary from Phenix’s C-suite.

Hermes Creative Awards 2024

The 2024 Hermes Creative Awards acknowledged Diffusion’s campaigns for their ability to creatively connect and engage. Trustpilot earned a Platinum award, demonstrating Diffusion’s strength in creating campaigns that elevate client voices and brand reputation. Diffusion was also awarded Gold for their campaign for GoPro, solidifying Diffusion’s effectiveness in crafting impactful PR in the consumer tech industry.

MarCom Awards 2024

Diffusion’s creative and strategic capabilities were celebrated at the MarCom Awards 2024, winning for their campaigns with Kobo and Dreo. Kobo’s product launch campaign took the Platinum award and Dreo was recognized with a Gold award for the same category.

Ragan’s PR Daily Awards Finalist Nominations

Diffusion secured four finalist nominations for Ragan’s PR Daily Awards for the agency’s submissions for Alliantgroup,GoPro, Dreo and Wysa, illustrating the agency’s versatility in crafting effective PR campaigns across B2B, technology, consumer and healthcare industries.

PR News Platinum Awards Honorable Mention

Lastly, Diffusion’s 2024 media relations campaign for Dreo received an honorable mention in the PR News Platinum Awards in the Media Relations Campaign category.

With each new award, Diffusion reaffirms its commitment to setting industry standards and delivering campaigns that make a difference.

Congratulations to our clients and team for pushing boundaries and achieving excellence in 2024!