The pandemic has presented a new and challenging set of circumstances which pose a serious threat to our musculoskeletal health; with remote working becoming standard practice for many businesses, research conducted by Versus Arthritis charity found that the lockdown caused four in five (81%) of desk workers who switched to remote working in lockdown to experience back, neck or shoulder pain.
Our Home Office Hunch campaign was developed as an educational campaign to raise awareness regarding how to safeguard musculoskeletal health whilst working from home. Working with Arthr’s charity partner, Versus Arthritis, the campaign provided specialist advice on what those that are worried about back-pain, shoulder or neck pain caused from working from home should do to help with their musculoskeletal health.
To position Arthr as a campaigning voice for all people living with arthritis, we worked with former Strictly Come Dancing champion Joanne Clifton, who acted as an ambassador for our campaign. Having been diagnosed with Osteoarthritis herself, and initially ignoring doctor’s advice, Joanne was able to speak to the media about how the condition affects her and the difficulties she experiences whilst spending so much time at home during lockdown.