Daljit is CEO and Co-Founder of Diffusion. He brings almost 20 years of public relations experience as an adviser to some of the world’s leading brands, companies, and political organisations. Beginning his career launching start-ups during the dotcom era, he now guides new, established and challenger brands alike through an equally transformative period for business and communication.

Daljit is passionate about working with brands to deliver stronger ROI by fostering real collaboration across communications, marketing, R&D and sales departments. Helping clients to successfully co-ordinate PR in multiple markets and then integrate campaigns across traditional media, digital and social media channels is central to the work Daljit has implemented for brands and organisations spanning the consumer, technology, and travel sectors.

Finding and nurturing PR talent at all levels is one of the most rewarding aspects of his role. Daljit was a founder mentor for the PR Week UK/BME PR Pros mentoring scheme, launched in 2018 and sits as a non-executive director for Blueprinted, the industry-wide initiative to promote racial diversity, inclusion and equity in the PR profession.