Our work
Levy: Establishing a sustainability leader in hospitality
Levy UK is the world’s largest sports hospitality company and a catering partner for Wimbledon Tennis, O2 Arena, SSE Wembley, ExCeL London, Chelsea FC, Twickenham Stadium, Tottenham Hotspur and many others.
Levy signed Diffusion as its public relations agency to shine a light on the truly inspirational work that the business is doing to innovate the sector across sustainability, its people and the environment through its Levy Cares programme, as well as showcasing its digital and food technology innovation.
Insight & Idea
Diffusion’s campaign positions Levy as a game changer in the industry with thought leadership and announcements shared across owned, earned and social channels to raise awareness of its mantra.
With sustainability high on the media agenda as a result of Veganuary, in January 2020 Diffusion and Levy organised a media event at Stamford Bridge around the launch of the Premier League’s first ever vegan food kiosk. This offered journalists the opportunity to try the delicious plant-based food, speak to Levy’s managing director and enjoy the match. Diffusion also pitched the launch to national and catering trade media, offering briefings and photography.
Alongside such initiatives, Diffusion established Levy spokespeople as industry experts across a range of key topics including innovation and sustainability, as well as championing inclusivity and diversity within the hospitality sector via in-depth, high-quality thought-leadership articles.
When the pandemic hit and venues closed, Diffusion worked with Levy and its spokespeople to ensure the business was seen to support the hospitality community while reaffirming its plant-based commitments rather than compromising on them. As well as securing thought leadership articles, Diffusion also ensured that Levy’s voice was heard via a number of influential podcasts and virtual speaker slots.
Impact & Action
The campaign has generated over 50 pieces of editorial media coverage across national, international, business and trade media, generating a reach of 1.7 million people with opportunities including the BBC, The I, The Metro as well as video coverage with The Food People, interviewing Levy UK’s MD on his goals for the industry. Additional podcast opportunities were secured with Edie and Hospitality Mavericks as well as a speaker slot at The Caterer’s Recovery Summit.
During the campaign, Levy’s share of voice grew over and above its competitors and the thought leadership content developed as part of the campaign was further amplified across social channels prompting a growth in followers and engagement.
