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Menzies: Spring Budget 2024

Menzies is a leading UK business advisory and accountancy firm, committed to helping businesses optimise themselves financially, operationally, and strategically to better achieve their goals. This has never been more important than in today’s economic climate, where constant change in political and fiscal policies has created a climate of business uncertainty and economic stagnation.

The Spring Budget presented a critical moment for British businesses to look at government taxation changes and see what impact they may have on their operations. It was therefore critical that Menzies cut through the noise during this important period to ensure its team of experts were positioned as the leading voice of authority helping businesses navigate these changes.

Insight & Implementation

With the Spring Budget impacting so many different sectors and taxation policies, it was critical that Diffusion worked with Menzies team of experts to carefully curate comment offering advice both before and after the budget was announced. This ensured that Menzies was positioned as an authority even before the budget was officially announced, as well as when the new policies were revealed.

On the day of the budget, the Diffusion team worked rapidly with media in near real-time to offer expert comment and advice on taxation changes as they were announced. Menzies operates in a highly competitive sector with many other businesses competing for share of voice, so Diffusion’s strong media relationships were crucial to ensuring Menzies received coverage instead of other advisory firms.

Impact & Action

Diffusion secured over 230 articles positioning Menzies spokespeople as expert thought-leaders on the Spring Budget, resulting in a 23% increase in share of voice against competitors. Coverage published had a total reach of over 401 million with national business coverage in titles including The TelegraphThe Standard and The Independent as well as sector coverage in key verticals including Property Week and Retail Times.

The Metrics

Pieces of media coverage secured
Total campaign reach
Competitor Share of Voice
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