Ondo Insurtech – the creator of award-winning leak protection device, the LeakBot – solidified its place as a leading light in the InsurTech sector as it became the first to IPO in the UK. Diffusion was tasked with developing a media campaign to highlight the growth proposition and scalability of the business.
Innovation in insurance has historically been far slower than in its cousin industry, financial services. Long have challenger banks, money services apps and fintech providers been darlings of the wider technology scene in the UK and further afield, raising huge investment rounds and seeing valuations climb into the billions.
But particularly now, as the cost of living for consumers skyrockets, insurance firms are looking harder and faster than ever to mitigate enough risk to keep their premiums low for customers and to attract new ones. High on the agenda is tackling water damage, the single biggest cause of home insurance claims accounting for $17bn every year in the UK and US.