Peter leads Diffusion’s global Climate & Cleantech Technology practice.

He has led and delivered international, integrated communications campaigns across verticals in the automotive, transport and energy sectors, with a strong focus on decarbonisation.

His expertise and experience covers a range of sectors and technologies, from batteries to hydrogen, sailing ships to sustainable fuels, and from carbon capture to water harvesting. Whether they are iterating on tried and tested technology or introducing a radical new approach to the market, Peter works with innovators to demonstrate impact and build credibility with the right audiences.

Notable clients include Ford Motor Company, wind propulsion pioneers Airseas and Neoline, major engine manufacturer Wartsila, nanomaterials innovator Atoco, and global coatings leader AkzoNobel.

Current projects include driving fundraising for carbon removals science with CTRF, working with Breakthrough Energy to turn contrails science into climate action, and helping clean fuels tech startup Aether Fuels scale a vital new sustainable fuel pathway for aviation.