An international campaign has been implemented to communicate the Topdeck message and proposition. Enabling journalists, bloggers and influencers, that resonate with our Gen Z and Millennial audiences, to experience a Topdeck trip first-hand has been central to our campaign. We have organised a series of group trips to key Topdeck destinations including Australia, Bali, Miami, Ibiza and Croatia. Brand partnerships with the likes of MTV have enabled us to connect with our target audience via a joint brand push that aligned to Topdeck’s sales strategy, pushing branded content across social and digital channels.
This has all been supported with an ongoing thought-leadership programme focussed on the issues underpinning Feel Real and making Topdeck part of a wider cultural discussion across consumer and lifestyle media.