Advancing Women in Tech (AWIT),a non-profit dedicated to empowering women and other underrepresented groups, has hired Diffusion to handle their U.S. public relations initiatives. Diffusion is responsible for all corporate and media relations, working with the organization to drive awareness for AWIP as a leader advancing female and minority empowerment in tech and product roles, and elevating the next generation of product leaders.
Diffusion will work with AWIT to create a strong media profile for the company focused on these goals, that positions them as an organization that goes beyond networking – highlighting both its skills-based workshops that cater to a global audience of more than 15,000, and its executive-level mentorship programs.
AWIT operates global chapters to directly address the gaps in tech management roles that are filled by women and other underrepresented groups. Since its founding, AWIP has seen 2,000 percent growth, regularly opening new chapters across the world, and partnering with top organizations including Wharton School of Business, Amazon Web Services, PayPal and others.
Diffusion was immediately interested in working with AWIP as both firms share similar values in propelling women to executive roles, and both are led by female managing directors. Diffusion will be donating time towards the campaign to additionally back the organization as part of a wider agency initiative to further support women and minority led brands.
Nancy Wang, CEO and Co-Founder at AWIT, commented: “AWIP’s mission, since inception, has always been to provide opportunities to women to empower them towards advancement in their careers—but we can’t achieve these goals without a powerful voice of our own. With Diffusion volunteering their services to help build and amplify our voice, they’re further empowering us and our members to find a seat at the table and break through the glass ceiling.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “As an agency, we firmly believe that paying it forward is an important part of what we do – AWIT’s mission resonated with us as a company that deserves a strong voice for a cause we believe in: elevating women and underrepresented professionals to their highest potential. We know that any value we bring to them, they will immediately provide to their network in turn. We’ve created a campaign with the goal to help them flourish and be a part of this charge to build future tech leaders.”