Alice Taps Diffusion PR to Build Brand Awareness


ALICE, a hotel operations platform that empowers meaningful guest experiences, has selected Diffusion as its public relations agency of record. ALICE brings together every department in a hotel under one platform – empowering hotels, large and small, to deliver exceptional service to improve the guest experience. Diffusion’s campaign will support ALICE in reaching a larger business technology audience to escalate brand awareness as an innovative technology company in the hospitality space and increase thought leadership around larger industry trends.

Diffusion’s campaign for ALICE will drive brand awareness amongst hotels, establishing the company as a modern solution in the hotel operations space and a critical gateway to a more enjoyable guest experience. With a strong focus on ALICE’s technology advancements, such as its open API, and integrations with Amazon Alexa and Samsung Smartwatch Solution, Diffusion will solidify the company as a hospitality industry pioneer, propelling it forward to accommodate the needs of modern guests and hotel staff. In addition, through strategic research reports examining technology’s role in elevating the guest experience, Diffusion will highlight ALICE as a thought leader shaping upcoming hospitality industry trends.

Headquartered in New York City, ALICE is a global operations platform improving the delivery of hospitality with customer-driven technology. After discovering the majority of guest frustrations stem from the inability to communicate a request, ALICE created an end-to-end platform to connect hotel employees with their guests to deliver a better experience.

Alex Shashou, Co-founder and President, ALICE, commented: “In a world of personalization and on-demand services, consumers’ expectations are higher than ever, and the hospitality industry is no exception. At ALICE, we are laser focused on helping hotels build a better guest experience using technology. We chose Diffusion because they understand the value of a great experience and have the hospitality sector expertise and industry knowledge to get our message in front of the right audiences.”

Ivan Ristic, President, Diffusion, commented: “The hospitality operations industry is in serious need of advanced technology that can create a more convenient experience for staff and guests, and modernize the space as a whole. At Diffusion, we want to work with companies who are making strides to improve their industry, and ALICE is an exciting step forward for hotels. Our campaign will harness the company’s innovative spirit and forward-thinking attitude to expose consumers to its technology and impact on guest experience overall.”

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