Bespoke Post, a multi-category e-commerce retailer offering carefully tailored gear from some of the best brands in the world, has named Diffusion as its public relations agency of record. Diffusion’s campaign for Bespoke Post will cultivate a combination of earned consumer, business, and trade press opportunities to position the company as a growing authority in the e-commerce space.
With media relations at its core, Diffusion’s PR strategy will drive awareness around the launch of new private label brands, retail announcements, company expansion news, and other key brand moments for Bespoke Post. Through tailored media outreach and product seeding, in addition to a robust thought leadership strategy tapping into industry conferences, executive panel opportunities, and original research, Diffusion will support the company’s mission to become the leading men’s lifestyle retailer and establish credibility amongst industry peers.
Since 2011, Bespoke Post has been introducing customers to small, under-the-radar brands and goods through a diverse membership service and full e-commerce shop. Taking a tech and data-driven approach, Bespoke Post ensures members are presented with curated products that align with their stated interests and purchase history, with categories such as home, kitchen, clothing, outdoor gear, and grooming making up a few of the numerous interests Bespoke Post’s members are able to indicate upon joining.
Alvaro De La Rocha, CMO of Bespoke Post, commented: “Bespoke Post’s mission has always been unwavering – to cut through the noise and find products with heart and soul that inspire curiosity and a sense of adventure. In seeking a PR agency, our priority was to find a partner who does the same, while driving impactful change for brands through dedicated creativity. Diffusion has an impressive resume of landing top-tier media opportunities across a variety of DTC and traditional retailers. We’re actively expanding the Bespoke Post brand and partnering with Diffusion is a natural step forward for our business as we continue to drive conversations that evoke passion in customers to explore our offerings.”
Kate Ryan, Managing Director of Diffusion, commented: “Over the years, we’ve worked closely with numerous DTC brands and e-commerce retailers that are paving new ways to shop through innovative categories and unique customer experiences. We were immediately drawn to Bespoke Post’s unique model and specialized approach for product discovery. The fact that this company uses consumer data and personalization to deliver the best products to their members is a fresh take on online shopping that we, as consumers, want to take part in. We have an aptitude for supporting retail and technology trailblazers and are ready to catapult Bespoke Post into the minds of consumers and industry leaders as a must-know brand.”
Provoke Media: Bespoke Post Appoints Diffusion PR