Boll & Branch Selects Diffusion as PR Agency of Record
Boll & Branch, a leading designer and retailer of luxury home textiles, and the only bedding company managed from the source, has named Diffusion as its public relations agency of record. Diffusion’s campaign for Boll & Branch will include a robust media program that will marry PR and content affiliate to drive conversations around new category launches, retail and wholesale announcements, and other key brand moments.
With a goal to streamline marketing efforts, Diffusion’s campaign is designed to cement Boll & Branch as an authority in the home category. Using proactive media outreach, product seeding, strategic relationship-building and creative campaigns, Diffusion will showcase how the brand has raised the bar to offer the finest in bedding and generate a profile for Boll & Branch that not only builds excitement around new product launches and culturally relevant moments in time, but also boosts credibility and thought leadership.
Pioneers in offering thread quality over thread count, the brand is distinguished for developing its products from the seed, sourcing the rarest 100% organic materials on earth. Doing so ensures all products are 100% traceable from farm to finish, with relentless care at every step that ultimately results in a softer, more luxurious experience for customers. Notable brand fans include U.S. presidents, as well as A-list celebrities.
Scott Tannen, Founder of Boll & Branch, commented: “Boll & Branch is committed to making a difference in all aspects of our business from process to product. In seeking a new PR agency, our priority was to find a partner who not only believes in the impact we’re making, but also has a proven track record in the home media landscape. Diffusion comes highly recommended to us through industry peers because of their impressive background landing top-tier, earned PR opportunities in home and lifestyle. We’re confident that through our partnership, we’ll be able to better share our story with the world.”
Kate Ryan, Managing Director of Diffusion, commented: “Here at Diffusion, we’re just a bunch of home bodies. By that, I mean we’re obsessed with all-things home and have years of experience working with brands paving the way in developing beautiful, high-quality home and furniture products that – as consumers and PR pros – we can’t help but fawn over. Boll & Branch not only makes exceptionally rare materials available to shoppers like us, but they provide unmatched transparency that consumers can trust. In every campaign we execute, we’re set out to deliver meaning and impact for our clients, and when we can support a brand like Boll & Branch that already has such a strong brand identity rooted in purpose, it’s a win-win.”
PR Week: Boll & Branch names Diffusion AOR