Chasing Paper Appoints Diffusion as U.S. PR Agency of Record

Chasing Paper, a wallcovering brand best known for offering beautiful, high-quality removable and traditional wallpaper and art prints, has appointed Diffusion PR as its public relations agency of record. Diffusion’s work for Chasing Paper will focus on performance-driven earned media that positions the brand as an innovative design-forward leader in wallcoverings, through storytelling around the brand’s evolution, new trade program, and upcoming collaborations and launches.

Wallcoverings have the power to completely transform a space, but a large part of the population are still intimidated or too afraid to commit. Diffusion’s campaign will help evolve consumer perception and position Chasing Paper as a thought leader in the category that empowers people to make bolder decorating decisions.

Founded by Elizabeth and Mike Rees, the brother sister duo created Chasing Paper to continue to their family’s longstanding legacy as a quality large format printing business. In 2013, Chasing Paper was one of the first to innovate in the wallcoverings category through the launch of peel and stick removable wallpaper solutions. Since then, the brand has evolved to create wallcoverings and floorcoverings in new innovative finishes and materials, including commercial-grade wallpaper that meets the highest quality certifications.

Elizabeth Rees, Founder of Chasing Paper, commented: “While we’re best known for our peel and stick wallpaper, we’ve grown to become so much more. With our expanded offering, it was important to us to refresh and evolve our PR efforts for 2025. Diffusion’s deep experience in the home and design industries proved that they were the right partner to support our growth through fresh creative campaigns and storytelling that resonate with our new target audiences. Chasing Paper is a more than a passion project, it’s our family legacy, and we are looking forward to working with the team at Diffusion who is just as passionate.”

Kate Ryan, Managing Director of Diffusion, commented: “Having supported many category-breaking DTC home brands and retailers over the years, we understand how the category has grown and matured and what it takes to make a home brand stand out in this new landscape. Our team is passionate about driving the space forward and is so impressed with Chasing Paper’s clever solutions that allow consumers to transform their spaces with ease. With so many initiatives and partnerships in the pipeline for Chasing Paper, our goal is to make sure each launch is maximized with effective storytelling that helps scale awareness, affinity and sales.”

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