Historiq Names Diffusion PR Agency of Record

Historiq, the company dedicated to making history more accessible, has named Diffusion PR as its public relations agency of record. Diffusion will help to launch the platform and drive traffic, new business and brand awareness among cultural institutions, educators and the general public, positioning the company as changemakers leading a transformation in how history is archived and protected.

Diffusion’s campaign for Historiq will focus on thought leadership and brand storytelling, showcasing how the company empowers archivists, historians and cultural organizations to preserve and share the past. Through a strategic PR campaign leveraging earned media and thought leadership opportunities, Diffusion will launch and drive awareness of Historiq’s platform, establishing its Chairman, Rob Waldron, and CEO, Dean Serrentino, as leading voices in the national conversation about how Americans explore and connect with history.

Founded in 2025, Historiq was created with the mission of improving access to history. Working hand-in-hand with archivists, Historiq is helping improve their workflows so they can digitize an enormous backlog of archives and make them available to the public.

Rob Waldron, Chairman at Historiq, commented: “We built Historiq to unlock the world’s archives and make history more accessible for everyone. Diffusion’s storytelling expertise and track record of helping innovative technology companies demonstrate real-world impact made them the perfect partner to translate complex innovation into meaningful stories. In my 35-year career leading organizations, I have worked with dozens of PR firms, and I chose Diffusion because of their truly world-class team and exceptional talent across the board.”

Ivan Ristic, President and Co-Founder of Diffusion, commented: “Historiq is redefining what innovation for the greater good means. As a company rooted in partnering with changemakers that are pushing their respective industries forward, Diffusion is the perfect partner to help tell Historiq’s story and demonstrate its impact and leadership in the space. We’re looking forward to helping launch Historiq and driving awareness of its mission, inspiring a deeper appreciation for how technology can expand access to the past and inform the future.”