Mellow Sleep Appoints Diffusion as PR Agency of Record

Mellow Sleep, the viral brand disrupting the sleep category by bringing fun and functional quality designs to the market at an accessible price point, has named Diffusion PR as its public relations agency of record. Following the company’s launch and rapid early growth, Diffusion will build national consumer awareness and drive sales to a wider US audience.

Diffusion’s campaign for Mellow Sleep will focus on establishing the brand as a modern voice in the sleep and home lifestyle category. Through a strategic PR program leveraging earned media, product sampling and affiliate marketing, Diffusion will spotlight Mellow Sleep’s approach to everyday rest essentials across consumer lifestyle, home, wellness and shopping media, helping consumers discover simple upgrades that make their sleep routines feel more restorative.

Mellow Sleep offers a growing collection of sleep and lifestyle products designed around breathability, alignment, temperature regulation and low-maintenance comfort. From the CloudAlign™ Pillow and MarshMellow Comforter to the CloudCool™ Cooling Comforter, cooling pillowcases, sheets, blankets, robes, lounge sets and accessories, the brand is creating softer, cleaner and more comfortable essentials for the modern home.

Chad Keller, Co-founder of Mellow Sleep, commented: “Mellow Sleep was created to make better rest feel simpler, more restorative, and easier to achieve in everyday life. Rather than focusing on sleep as a luxury, the brand is focused on creating thoughtful products that help people slow down, recharge, and build healthier moments of rest into their daily routines. As Mellow continues to grow, we want to share that mission with a broader audience. Diffusion’s experience creating impactful consumer launches and building meaningful brand engagement made them the ideal partner to help tell the next chapter of the Mellow story.”

Kate Ryan, Managing Director at Diffusion, commented: “At Diffusion, we’re drawn to brands that are thoughtfully reimagining how people experience their homes and everyday routines, making Mellow Sleep a natural fit within that vision. We’ll leverage our deep expertise in the home and lifestyle space to position Mellow Sleep as the brand helping consumers create more thoughtful, elevated experiences at home through products designed to enhance everyday life.”